Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, 16 November 2009

David Cameron’s (Empty) Pledges

So I received a hilarious (and glossy) newsletter the other day from my local Conservative councillors here in Birmingham, and on the back of this dull piece of dross about 20mph zones and anti-social behaviour orders was the most hilarious political “filler” I have ever seen.

Entitled “David Cameron’s Pledges”, this third of a page is, I assume, meant to be the early yawning-signs of an ambitious party coming to life before a general election, but all it really is, once they are actually thought about, is a collection of empty platitudes that are as hollow as they are meaningless.

“If you save money your whole life, …you will be rewarded” goes the first one.  Well, great.  But that’s not really David Cameron’s pledge is it?  That’s the pledge of basic economics.  If you save money your whole life, the reward is all that money you saved.  End of story.

“If you are frightened, …we will protect you”

Well…I hope so.  That’s kind of the government’s job.  The State provides police, armies, social services…you know, all the things that we use to protect ourselves against the things that we fear, and these same protective social institutions have existed under twelve years of a Labour government too.  Last I heard, I don’t recall Gordon Brown saying that a re-elected Labour government were not going to protect us in the future?  Do you?

“If you want to raise a family, …we will support you.”

Yeah, because for twelve years the Labour Party have been doing their level best to dissuade us from raising our families.  Since 1997, prospective mothers and fathers have become social pariahs all across the country, spat at for wanting children, reviled for keeping a pet…  And all those various tax credits and benefits that Labour have implemented for working families (and that the Tories want to take away come 2010), they have been designed specifically not to support families under a Labour government. 

Meanwhile, let us not forget, it was eighteen years of a neo-liberal Conservative government between 1979 and 1997 that brought us to our current situation, where it now requires two wages per family to bring home the same amount of real-term money that just one wage would have brought in during the 1970s.  Ah progress, don’t it taste sour? 

“If you risk your safety to stop a crime, …we will stand by you.”

Because the running theme of the past twelve years has been the Labour government jailing and condemning those who risk safety to stop a crime?  Under David Cameron’s new government, I can only assume that this means he is condoning carte blanche for Watchmen-style vigilantism. 

“I injured my arm hitting a cricket bat into the hoodie’s skull after he terrified our neighbourhood by…gasp…riding his bike!”

“We will stand by you!  No jail!  More cricket bats!”

“If you start your own business, …we will be right behind you.”

Ignoring how sinister that sounds (right behind you…lurking; right behind you…ready to skim off our 10%), again, we have the false impression that somehow the Labour government are not right behind small businesses.

Every government in living memory has paid lip service to the idea of being “behind” small businesses whilst, in reality, helping to finance the mega-corporations that crush them.  The Tories did just this from ‘79 to ‘97, and Labour have continued from ‘97 to the present. 

The stuff about high taxation, etc is all a misleading red herring – the real reason small businesses often fail is not because of the overheads they couldn’t afford, but because of the monolithic competition they have no feasible means to defeat!

“If you risk your life to fight for your country, …we will honour you.”

Great.  Because Labour have spent the eight years of the war on terror publically spitting on soldier’s graves, haven’t they?

Any idiot can honour the dead (Gordon Brown, Tony Blair, and John Major all did it last week – callously placing poppies in “honour” of the innocent people they knowingly sent off to die in unnecessary wars to protect the economic interests of a small minority of powerful elites); the trick is keeping these people alive, not unnecessarily sending them into harm’s way.    

Yes – the war on terror transpired under Labour’s watch.  But let’s not forget, it was with the full, unwavering support of the Tories.  And as for Iraq – we would not have been there in the first place had it not been for the Tories’ original invasion back in ‘91.  A war which, technically, never ended until the 2003 invasion.

A lot of dead soldiers have been “honoured” by Conservative and Labour governments alike over the years…few have been spared their unnecessary sacrifice in the first place, and that’s the real missing pledge.

“We will reward those who take responsibility, …and care for those who can’t.”

If you’re interested in how this pledge pans out, see UK History, circa 1979 – 1997.  At its heart, the guiding Conservative philosophy is simply incapable of achieving this goal.  A more likely scenario, therefore, is: “we will reward those who take responsibility, …and demonize those who can’t.”

Remember kids: those who don’t remember their past are condemned to repeat it.  And those who are taken in by David Cameron and his empty, meaningless pledges, will be condemned to experience a brand new, 21st Century version, of one of the 20th Century’s last great living hells.

Saturday, 10 October 2009

Technorati and Amazon: WTF?

A few weeks back I got an email from the folks at Technorati and in it they mentioned that they were looking for new writers for a new and improved Technorati Blog.

Remembering the first time I ever wrote a politics column for a fanzine (an ad in the back of Scanner – I applied on a whim and, whadda ya know: I got the post!  Suddenly, I panicked, I actually have to do this: what the hell am I going to write!?! …but maybe that’s a story for another time, on another blog…) I thought: “why not!”, and sent off an application to be a UK Politics writer.  I was doing stuff about politics anyway on my old blog, and was already thinking about starting up this new politics-only blog, so I figured – why not get a little more exposure and work with Technorati too?

Well – here’s why not.

Yesterday, I received an email from the Technorati folk: “The Time Has Come To Write for Technorati”, it told me.

How exciting, I thought, I’m really going to get to do this!

But then I read the small-print.

At first it all seemed fine and dandy – apply for a special new account, send an email to the executive editor explaining who you are and what you do, fill in your online bio stuff and then blog away….

But it was the “blog away” stuff that caught my attention, because the following little gem lay waiting for me in the new Technorati “Posting Instructions”:

“4. Please LINK TO AT LEAST ONE AMAZON PRODUCT in every post.


“a) To get the code (ASIN) for your item(s), go to

http://www.amazon.com/ (U.S. Amazon), do a search for the product or topic using the search box. Click on the appropriate item(s), which will take you to the product page. On the product page, scroll down to the "Product Details" section and find the ASIN. (Speed hint: this ASIN is always in the URL of the product.) Some books in Amazon don't have an ASIN, use the ISBN.

“b) Type or paste the ASIN code into the Amazon ASINs and/or Review ASINs fields. The ASIN/ISBN is always 10 digits long -- please do not include any additional code.

“c) You can list up to 10 ASINs on any given post. Separate them with a COMMA: no space, no line break, and please make sure there are NO EMPTY SPACES OR LINE BREAKS after your final ASIN. “

Later on in the list of instructions for new writers, alongside no-brainer things like: “Read Technorati regularly, participate in the conversation by commenting on stories…respond to comments on your own posts, and link to individual Technorati stories that catch your eye from your own site as often as possible”, another Amazon-friendly instruction awaited:

“Purchase Amazon items through Technorati. We get credit for any Amazon item you purchase if you access Amazon via Technorati: just click on an Amazon product at the top or bottom of any story, or use the Amazon links on the sidebars. This helps cover our ever-growing expenses. Thanks. “

Now maybe I’m over-reacting here, but I signed up under the impression that I would be writing about UK Politics for a well-known blogging engine, not becoming a salesman for Amazon.com!

Needless to say, I will not be taking this thing any further.

Exposure might be nice, but not when it means imbedding forced advertising all around my chosen article.

I know that the Technorati guys have to pay their bills – but it is one thing to have ads on your site, and another to get individual bloggers to include Amazon-only links in every single one of their posts – by executive order.

Here, on my own blog, I may not get the traffic Technorati hopes to achieve, but at least I know that I can link to what I like, and don’t have to work as an unofficial marketing-man for an ethically dubious company like Amazon.  It may not be much, but it is something…and as this blog is as easy for anyone in the world to plug into as Technorati, I just don’t see why I’d want to sacrifice that integrity just to take a short-cut to numerical popularity?

Advertising is everywhere in this godforsaken world – can’t we just have a few decent spaces where we can read some stuff in peace – without having something someone wants us to buy forced down our throats?

Well, here on The Tone of Our Oppression you can.

I am assuming on the new Technorati, however, you cannot.